Friends posted this Forbes article by Greg Satell on the future of marketing. Good reading and I would claim that many of the points in this is reality right now for marketeers and media people. It is all about realtime conversation and conversions between brand and customer and it all happens now.
The article have 5 great themes that all makes sense: From messages to experiences, from rational benefits to the passion economy, from strategic planning to adaptive strategy, from huntches to simulations and from brands to platforms.
You can read the full article here and get inspiration or confirmation on your own views.
Link to article
The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.
Here’s an excerpt:
The London Olympic Stadium is 53 meters high. This blog had about 750 visitors in 2012. If every visitor were a meter, this blog would be 14 times taller than the Olympic Stadium – not too shabby.
Click here to see the complete report.
Great readings and happy new year..another cool report from Nielsen with insightful and interesting info graphics;)
You can read and download the full report on the link below;)
From JeffBullas.com are here a massive amount of stats from the us about Social Media. Which social network is working best in terms of results and business. Social media can be used for many purposes and not only for lead generation and hard sales. It is a great universe to research for consumer insights, behavior, wants and needs.
Citation from JeffBullas.com;
Social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.
Enjoy the great article were you will find useable insights:)
Everybody is talking Social Media and effectiveness. This article by CEO Jan Rezab, SocialBakers has some great proposals for good metrics.
“We determine the return from social marketing based on user engagement – the more users engage with your brand´s content, the better. We created an engagement metric based on that called the Engagement Rate which we monitor across Facebook and Twitter in our Analytics”.
The Engagement Rate for the major social media areas is laid out and ready to use for all. Reach/Fans, Interactions/Engagement Rate and Wall posts/Mentions & Response Rate.
Especially Response Rate is very interesting in terms of how well and often you respond to your fans/customers.
Read the article and see the models here..
Read how McKinsey interpret the Social Media scene. There are so many possibilities for companies and brands to explore and use social media. One sure thing is to take it serious and not compare social media to traditional rich media.
This article is a great time spend and useful for re-thinking if you company or brand is on the right social media track
“As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.”
“What we hope to do here is to demystify social media. We have identified its four primary functions—to monitor, respond, amplify, and lead consumer behavior—and linked them to the journey consumers undertake when making purchasing decisions.”
Link to full article
From one of my friends in Russia i got this valuable link…take the ride if you have 14 minutes. Great illustrations and quotes.
Link to youtube…All powerful innovation
WOW this is great reading. 5 concrete models for using Facebook to generate revenue. Most relevant is the autor Brian Carters relevant questions to ask before engaging with FB. Does it fit and how? Se quote/questions from article below:
“First, consider your revenue model. What steps will get your users to buy? How do you attract their attention in the first place? What does the conversion funnel look like? And how does Facebook fit with the marketing channels that already work for you, like email, text messages and affiliate revenue?”
No one should go into FB activity before answering this type of questions.
Secondly this article gives you real simple guiding in making the right Facebook strategy.
Enjoy this reading.
5 Proven ways to generate revenue form Facebook
New from Social Media Examiner!!. Read the latest predictions from the US experts in Social Media. There are some good ones in this article. Happy New Year to all..
Link. Social Media Examiner article
Fascinating McKinsey article on how a great leader has envisioned a long term dream about making Procter & Gamble the most technologically enabled business in the world. Using data and technology real time and in every aspect of the value chain from product innovation, production, sales, marketing and consumer communication.
The insights about the leadership and process is fantastic and useful for most of us to start a discussion within our company or with our clients on how they use realtime data to plan.
Read more about CEO Robert McDonald’s mission:
Link: Inside P&G’s digital revolution