From JeffBullas.com are here a massive amount of stats from the us about Social Media. Which social network is working best in terms of results and business. Social media can be used for many purposes and not only for lead generation and hard sales. It is a great universe to research for consumer insights, behavior, wants and needs.
Citation from JeffBullas.com;
Social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.
Enjoy the great article were you will find useable insights:)