Fascinating McKinsey article on how a great leader has envisioned a long term dream about making Procter & Gamble the most technologically enabled business in the world. Using data and technology real time and in every aspect of the value chain from product innovation, production, sales, marketing and consumer communication.

The insights about the leadership and process is fantastic and useful for most of us to start a discussion within our company or with our clients on how they use realtime data to plan.

Read more about CEO Robert McDonald’s mission:

Link: Inside P&G’s digital revolution