Friends posted this Forbes article by Greg Satell on the future of marketing. Good reading and I would claim that many of the points in this is reality right now for marketeers and media people. It is all about realtime conversation and conversions between brand and customer and it all happens now.
The article have 5 great themes that all makes sense: From messages to experiences, from rational benefits to the passion economy, from strategic planning to adaptive strategy, from huntches to simulations and from brands to platforms.
You can read the full article here and get inspiration or confirmation on your own views.