“Sales reps spend 75% of their time away from the phones”. WOW. This article talks about the importance of sales forces actually sell and how to improve efficiency throughout the sales proces from lead to closed deal.  How do we maximize time for selling and relationship building?. One approach is to follow orders from their point of inception to completion. The big challenge is that this requires many actions and alterations from the whole organization. This transformation isn’t easy but will result in better sales. And at the end of the day most of us depend on sale results.

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